For nonprofits, associations & growing organizations

Strategic communications leadership.Without the full-time hire.

Turn complex priorities into clear strategies, compelling content, and communications that move people to action.

Senior-level thinking. Hands-on execution. One experienced partner from strategy through delivery.

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12+Years of communications leadership
+84%Fundraising campaign growth
+50%Audience engagement growth
$45K+New business generated
The approach

Big-picture thinking. Roll-up-your-sleeves execution.

Your communications should do more than fill a calendar. They should clarify what matters, connect people to it, and inspire meaningful action.

Roar & Rigor brings senior-level strategy and hands-on creative support together—helping mission-driven organizations, associations, and growing businesses translate complex priorities into messages people understand and remember.

Capabilities

Strategy that knows how to get the work done.

Flexible support built around the goals, audiences, and capacity of your organization.

01

Communications Strategy

Integrated plans, messaging frameworks, audience strategy, and practical roadmaps tied to organizational priorities.

02

Content & Copywriting

Executive messaging, blogs, articles, web copy, newsletters, press releases, and stories that sound unmistakably like you.

03

Social Media

Channel strategy, editorial calendars, original content, branded graphics, publishing, and ongoing performance refinement.

04

Brand & Messaging

Positioning, voice, core messages, editorial standards, and brand systems that build consistency and trust.

05

Internal Communications

Leadership communications, employee campaigns, change messaging, and processes that keep teams aligned.

06

Marketing Leadership

Fractional leadership and focused project support for teams that need experienced guidance without a full-time hire.

Why Roar & Rigor

More than an extra pair of hands.

You get the judgment of a senior communications leader and the responsiveness of a hands-on partner—without the layers, overhead, or handoffs of a traditional agency.

01

Leadership perspective

Experience advising CEOs, boards, and cross-functional teams means the work begins with the larger organizational goal—not simply the next deliverable.

02

Personally delivered

The person shaping your strategy is also close to the writing, creative direction, and execution. Your priorities stay clear from conversation to completion.

03

Built to last

Beyond producing the work, Roar & Rigor builds practical processes, messaging systems, and tools your team can continue using.

Ways to work together

Support shaped around what you need now.

“Roar” is the courage to say something worth hearing. “Rigor” is the discipline to make every word count.

The idea behind the name

Communication is most powerful when the strategy is sound, the language is human, and the people doing the work feel understood.

Roar & Rigor philosophy
About the founder

Senior-level perspective, personally invested.

Founded by Christine Roerig, PCM, Roar & Rigor draws on more than 12 years of marketing and communications leadership across nonprofit, healthcare, association, and B2B organizations.

From building communications functions and advising executive teams to developing campaigns that grow engagement and revenue, Christine combines strategic clarity with the ability to move ideas from conversation to completion.

Tell me what’s getting stuck.

Let’s talk about the message, momentum, or marketing challenge in front of you—and what it would take to move it forward.

Start the conversation